Top 5 Ad Networks For Publishers 2017
An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand.
Doubleclick Ad Exchange
DoubleClick was founded in 1996 by Kevin O’Connor and Dwight Merriman. DoubleClick is a subsidiary of Google which develops and provides Internet ad serving services. Doubleclick Ad Exchange includes features such as preferred deals, account level filtering and blocking, customizable reports based on publishers parameters. Its clients include agencies who serve customers like Coca-Cola, Motorola, L’Oréal, General Motors, Palm, Inc., Microsoft, Apple Inc., Visa USA, Nike etc.
Sovrn founded in January 2014. Sovrn is for the publishers that wants more money, audience insights, reporting, knowledge. They have a wide range of ad types such as onScroll InView ads, VPAID, VAST video and header bidding solution. It performs very well on US traffic. At present, Sovrn is a leading US based CPM ad network. As per their recent statistics, the ad network serves over 20,000 publishers across the globe.
District M is the first 100% Canadian Data Management Platform. They have more than 2,500 premium partner websites and more than 5.5 billion impressions available on 130 million unique devices each month. Their District M Exchange offers a revenue boost of an average of 30-60%. They have high CPMs and also offers programmatic solutions to advertisers and publishers.
Facebook Audience Network
Facebook Audience Network provide their advertisers to extend their campaigns beyond Facebook. Facebook ads work because they’re personal, relevant and easy to measure on both desktop and mobile. Developers can monetize through a variety of new and integrated ad experiences like display, video etc.
bRealtime, a division of CPXi basically focused on solving programmatic business challenges for both publishers and advertisers. Each client has access to bRealTime’s internal team of analysts who are able to unlock highest yield potential for publishers and maximum campaign performance for media buyers. bRealTime’s, Biddr°360 software suite, gives publishers real time control over their header bidding stack.